BONANZA: Our favorite brand that embraces femininity

You already know Chloé Bechini, our model and muse. More than two years ago now, Chloé founded her own jewelry brand: Bonanza Paris, a high-quality and creative brand. Maison Lemoine is a big fan! That is why, we decided to write about this brand we are fond of for you to fall in love as well, especially since you now have access to Bonanza pieces of jewelry on our website as well as in our Parisian boutique.

 

So why do we love Bonanza Paris?

 

A philosophy and a concept we love and agree with

 First, we totally are in line with Chloé’s philosophy. Her vision, that is based on the willingness to dare and approach life as an opportunity to grasp. That is actually what is behind the brand name Bonanza.

If Chloé draws her inspiration from the primitive symbols and messages conveyed by jewels, it is only to better free herself from them and create both modern and vintage pieces of jewelry at the same time. This way, Bonanza aligns with the present while honoring the past, which contributes to the uniqueness and originality of the brand.

 

An objective we share

 The goal of Bonanza Paris? Emphasizing bodies, sublimating the skin, exalting feminine beauty. You probably get it; women are at the heart of each Bonanza piece of jewelry. Each and everyone of them represents a muse, a strength, a natural beauty to highlight. The feminist cause is, by the way, one of the themes that is important to Chloé. Today, women embrace their femininity and their differences that make them unique. They finally freed themselves from the pressure that restrained them and prevented them from being themselves. They now can let their personality show. Shy or outgoing, passionate or daring, wild or wise, women are a great source of inspiration (just as they are for Maison Lemoine). How is it possible not to like this brand?

 

Original and high-quality pieces of jewelry

 For all these previously mentioned reasons, we decided to have in our Parisian boutique and on our website, Bonanza pieces of jewelry. They will be perfect to brighten up any outfit for all your small or big events. We selected pieces from the Intemporelle and La Madone collections. Here below is a quick overview!

 

 The Intemporelle collection

 The Intemporelle collection, real tribute to the women involved in the feminist cause, is a mix of classical jewels made of raw and unstructured materials.

The Madone collection

 The Madone collection pays tribute to the modern woman who is strong, graceful, loving, protective, mysterious, and comforting.

 

I hope you will love this selection that was made with passion as much as we do😉

See you soon for the next article! In the meantime, do not hesitate to let me know if there are topics you want me to write about! 🙂