Slow is a revolution

Fast-fashion has invaded our lives

Who has never been tempted by a top at 9,99 €, a pair of jeans at 14,99 € or shoes at 29,99 €, that you can find in the major brands of ready-to-wear ? Once inside these stores, it is perfectly folded clothes, mannequins dressed in the latest trends and lively music that make us lose all sense of reason. Before you even realize it, you are at the cash desk with products that you did not plan to buy or that you needed. Fast fashion has done much more than invade our dressing room, it phagocytes our lives and our way of life. It has now become a “standard”. If fashion is essentially ephemeral, it does not necessarily have to be expeditious. It is up to us to rethink our way of consuming fashion. Buy a pair of jeans at 200 € that we will keep for more than three years or buy three at 30 €, every six months, and that will only last a few washes?

Commemoration of the drama of Rana Plaza

Last week, we commemorated the 4th anniversary of the collapse of the Rhana Plaza, one of the worst industrial accidents in history, which took the lives of more than 1100 Bangladeshi workers. Today the question arises as to whether things have evolved since this drama affecting the entire fashion industry and which had begun to awaken the minds.

Slow Fashion

In a world where the fast-paced fast retailers are the rule, slow fashion completely stands out and is more and more appreciated by savvy consumers. Slow fashion promotes quality in opposition with fast production, durability in opposition with obsolete design and conscious consumption against overconsumption. Slow fashion is a movement that puts time at the center. The time to do things well, thanks to the work of the craftsmen, these little hands who make exclusive pieces. Slow fashion promotes limited editions, and quality, in complete opposition to the massification that our society is facing today.

Buy less, Choose well, Make it last

It’s also making a thoughtful purchase, unlike the fast-paced compulsive buying. Vivienne Westwood summarizes this state of mind: “Buy less, Choose well, Make it last”. The ultimate goal is to consume less, but to consume better. All brands should do it to improve the way they produce and sell !  

The vision of Maison Lemoine

With Maison Lemoine, I make it a point of honor to make the clothes in France or in Europe and above all to be as transparent as possible with my customers. Our fabrics are also sourced in France. I want to produce small quantities, to offer exclusive collections and to avoid stock and therefore unsold products. I choose a few prints to follow trends, but I constantly try to imagine timeless creations. I follow the “traditional” calendar of the seasons, proposing two collections a year. This arouses the desire of my customers, who are eagerly awaiting for the release date of the next little dresses Maison Lemoine! Finally, I wish to be close to my clients, to be able to advise them and to dress them as best as possible for all their big and small occasions. It’s my idea of slow-fashion. Do not hesitate to comment this article by giving me yours 😉

Have a great week

Claire